Leads Machine
Case Studies

Results in action

Not vanity metrics. Revenue outcomes engineered through automated pipeline architecture.

300+
Peak monthly SQLs delivered
18%
Average CAC reduction
40%
Retention lift (top engagement)
99.9%
Pipeline uptime SLA
SaaS Scale-UpB2B SaaS · Mid-Market

Scaled monthly qualified opportunities from 150 to 300+ while cutting CAC by 18%

We rebuilt the ad-to-CRM pipeline with automated attribution and lead scoring. Paid spend was reallocated in real time against multi-touch data, and AI-assisted campaign staging cut production time by 30%.

Our approach

  • Replaced manual CSV exports with a live ad-to-HubSpot pipeline
  • Built multi-touch attribution model across paid search & social
  • Deployed AI campaign staging to 3x creative output
300+
Monthly SQLs
18%
CAC reduction
30%
Faster staging
Enterprise FinTechFinancial Services · Enterprise

Lifted Net Revenue Retention by 40% with RevOps handoff restructuring

Automated lifecycle stage triggers and a shared lead-scoring model bridged Marketing and Sales. Custom webhooks synced the CRM with product analytics so every team operated on one source of truth.

Our approach

  • Unified lead scoring across Marketing & Sales
  • Automated lifecycle stage triggers in Salesforce
  • Synced CRM with product analytics via signed webhooks
40%
Retention lift
2x
MQL→SQL velocity
99.9%
Pipeline uptime
Healthtech PlatformHealthcare IT · Mid-Market

Cut content production time by 30% with AI workflow automation

We integrated Google Cloud AI and OpenAI into the content engine. Tailored prompt engineering and automated campaign staging turned a two-week creative cycle into a four-day one, without sacrificing brand voice.

Our approach

  • Custom OpenAI prompt library tuned to brand voice
  • Automated campaign staging from brief to launch
  • Editorial review gates baked into the workflow
30%
Faster production
4x
Creative output
0
Brand-voice drift
B2B IndustrialManufacturing · Enterprise

Achieved 99.9% pipeline uptime with custom REST API architecture

Fragmented web forms, analytics endpoints, and an enterprise CRM were bleeding leads. We rebuilt the routing with documented webhooks and a custom REST layer. Every form submission now lands clean, deduped, and scored.

Our approach

  • Custom REST API layer between forms & CRM
  • Signed, versioned webhook infrastructure
  • Real-time dedupe & lead scoring on ingest
99.9%
Uptime SLA
0
Lost form leads
2x
MQL→SQL velocity
How We Engage

From audit to compounding growth

A repeatable engagement model that turns a fragmented stack into a predictable revenue engine.

1
Week 1-2

Audit & Map

We diagnose your funnel, ad spend, and tech stack. Mapping every leak where revenue escapes.

2
Week 3-6

Build the Plumbing

Custom APIs, webhooks, and CRM pipelines go live. Attribution and lead scoring models are deployed.

3
Week 7+

Compound & Optimise

Real-time spend reallocation and AI automation kick in. We optimise against multi-touch data weekly.

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